In this podcast, Mark Donnigan explains why the VP of Marketing must work throughout the whole company - the value of category design and becoming the king of your market - why all marketing is demand generation. PODCAST TRANSCRIPT: Stacy Jones (00:01): Welcome to Marketing Mistakes And How To Avoid http://damieniuenv.blogprodesign.com/14264114/how-to-become-a-category-king-and-dominate-b2b-marketing-with-mark-donnigan-podcast-interview