In the dynamic world of social media marketing, authenticity has become a cornerstone of successful brand campaigns. Consumers today are more discerning than ever, and they can quickly spot inauthentic content. Social media influencer agencies play a pivotal role in ensuring authenticity in brand campaigns. Here’s how they do it. https://medium.com/@mitchellsmile/authenticity-in-brand-campaigns-why-how-cc9c8e5ce849