Creating value is the central theme of reverse marketing. Businesses prioritizing creating and maintaining their image over trying to sell their products may use this marketing best. In this type of marketing, potential customers feel that they are in charge of the process and are free to buy or pass the product without any persuasion. https://medium.com/@dndesigns1100/the-power-of-reverse-and-negative-marketing-you-didnt-know-about-25c9b17cacfd