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The Relationship Between Product Lines and Pricing Strategies

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The structure of a product line can significantly influence pricing strategies. Companies often employ different pricing techniques based on the positioning of each product within the line. For instance, a company may adopt a tiered pricing strategy, where products are priced at different levels based on features and benefits. This approach allows consumers to choose products that fit... https://www.youngurbanproject.com/what-is-a-product-line/

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