The brand is an N and J mashed together to variety only one letter with devil horns at the top of the N and a pointed tail at the conclusion of the J. The original colors, purple and green, had been picked since New Jersey is nicknamed the "Backyard State" https://marcopiyoe.ourcodeblog.com/32406993/the-smart-trick-of-san-jose-sharks-alternate-jerseys-that-no-one-is-discussing