Sonic branding leverages sound logos, music, voice, soundscapes, and product noises to create emotional connections and reinforce brand identity. Sonic branding is an emerging and powerful tool in the modern branding arsenal. When implemented strategically, sound can communicate a brand’s values, trigger emotional connections, and enhance customer experiences. A sound logo, or audi... https://www.managemarketing.com/news/leveraging-sonic-branding-to-enhance-brand-identity-nwid-574.html