Brand identification is essential to recognize platforms and brands engaging emotionally, and remembering a brand, sound, or sonic branding has become as important as visual branding. By representing a business with distinctive sounds, music, or aural cues, a technique known as "sonic branding," streaming services can improve user experience, build viewer loyalty, and create their ide... https://www.managemarketing.com/news/unlocking-the-power-of-sound-sonic-branding-for-streaming-platforms-nwid-583.html