Augmented reality (AR) has revolutionized the marketing landscape, making once imaginative ideas a tangible part of brand strategies. While AR is often associated with Snapchat filters or Pokémon Go, today, it’s at the forefront of innovative marketing techniques, offering brands new ways to engage their audiences. Beyond customer-facing applications, AR is proving to be a vital tool ... http://armarketingtips.com/augmented-reality-transforming-marketing-research/