Scarcity has been the magic trick of email marketing for decades. “Only 24 hours left!” “Last 3 spots remaining!” “This deal disappears at midnight!” These lines have an almost primal pull on human psychology because they tap into our fear of missing out. And yes — when used right, scarcity can skyrocket clicks and conversions. But here’s the catch: when scarcity becomes the only move... https://medium.com/@betaitsolution7/email-fomo-why-scarcity-works-until-it-doesnt-495b287d33c5