In the ideal marketing tech stack, your CRM (Customer Relationship Management system) and your Email Service Provider (ESP) are supposed to be best friends — working together seamlessly to help you understand, nurture, and convert your audience. In reality? Sometimes they act more like frenemies. They smile for the group photo in your martech dashboard, but behind the scenes, they’r... https://www.facebook.com/share/p/1EByVsvwGX/