There’s a strange irony playing out in email marketing: almost every brand, big or small, schedules their campaigns to go out between 10:30 AM and 11:30 AM. It's not random. Studies and automation tools have fed marketers the same advice for years: “People check their inboxes mid-morning.” So, naturally, everyone piles on. But here’s the catch — in the attempt to optimize, we’ve creat... https://jpst.it/4wwEf