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How Small Businesses Can Compete with Big Brands

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It feels unfair sometimes—giants with million-dollar budgets dominate the market while small businesses struggle for scraps. But here’s the truth: small doesn’t mean powerless. Small businesses have one superpower big brands often lack: authenticity. Customers today crave human connections, not faceless corporations. A personalized “thank you” note in an order or a friendly WhatsAp... https://nandananaresh.com/

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